MY PHILOSOPHY

  • Respect the connection between several factors, such as the value of the brand, the need of the brand’s community, the goal set, and the graphic and editorial charter.
  • Talk about what the community enjoys hearing.
  • Follow the codes and trends of social medias for an appropriate strategy.
  • Take measures, analyze, and share performance with the team regularly.
Find the concrete examples:

FOCUS ON INSTAGRAM

Building a community that is loyal to a restaurant and hotel and its reputation, and prospecting a young audience (25 – 40 years old).
gestion des comptes d'Instagram_community management

Objectives :

Create a positive impact on the restaurant and hotel community and its notoriety, as well as attract and inspire the audience in the 25 to 40 age group.

Results:

The community increased from 2k to 4k in two years, of which the number of targeted audience increased.

How I did it:

  • Create a content strategy that fits the codes of Instagram and the value of the brand and the target.
  • Be mindful of the importance of visual quality.
  • Choose the type of content preferred by followers: travel, regional specialties, gastronomy. Hold regular online contests with partners in the region.
  • Vary the type of post, increase the proportion of short videos.
  • Encourage the community by sharing their post in Stories, commenting, and liking it.
  • Focus on KPIs: reach, number of engagements, number of new subscribers.
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FOCUS ON FACEBOOK

Crafting a social media content strategy for a French wildlife park.
Crafting a social media content strategy for a French wildlife park.

Objectives:

Boost Facebook community loyalty and amplify online visibility for a reptile-focused wildlife park.

Results:

A notable rise in followers during the summer break, coupled with a heightened engagement, predominantly positive feedback.

How I did it:

  • Conducted a comprehensive Facebook presence audit, devised an editorial strategy aligned with the brand ethos and goals.
  • Steady content rollout emphasizing educational insights and reptile conservation details.
  • Focus on KPIs: engagement metrics, follower count, and Page Likes.
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FOCUS LINKEDIN

Crafting a LinkedIn content strategy and curating content for the association's profile.
Objectifs : Générer la visibilité de cette page d’entreprise avec la méthode de contenu organique. Résultats : La page de cette association a repris la visibilité auprès de sa cible. Le nombre d’abonnés a accru de 300 à 400 en 3 mois. Comment j’ai fait : Auditer la présence de l’entreprise sur LinkedIn. Créer une ligne éditoriale cohérente selon l’audit et l’objectif. Pour la stratégie de contenu, faire un focus sur le partage de conseil afin de maximiser la valeur perçue de l’association. Relayer les informations de la page dans des groupes pertinents. Encourager le déploiement de Employee Advocacy. Focus sur les KPIs : taux d’engagements, nombre de nouveaux abonnés, nombre d’interactions.

Objectives:

Boost the business page’s visibility leveraging organic content tactics on LinkedIn.

Results:

The association’s LinkedIn profile saw a resurgence in visibility with its core audience. Subscriber count surged from 300 to 400 within a 3-month span.

How I did it:

  • Conducted a comprehensive LinkedIn audit for the company. Devised an aligned editorial strategy based on the audit findings and set goals.
  • Prioritized content around offering insights and advice, enhancing the association’s perceived value.
  • Amplified the page’s content by sharing in pertinent LinkedIn groups.
  • Championed the roll-out of Employee Advocacy initiatives.
  • Focus on KPIs: engagement metrics, influx of new followers, and interaction count.
You have the same need ?